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More Issues Than Vogue – An Open Letter To The Industry I Love



By Margretta Sowah

I like clichés. I find there is a certain ambiance about them. I’m sure we’ve heard the usual ones like; you don’t know what you have til it’s gone, time heals all wounds, and my personal favourite, it is better to be safe than sorry.

My father is a Buddhist and I am a woman of faith, strengthened by my holistic household. This does not necessarily have any philosophical or religious relation to cliches; or why he insists on calling me Yoko even though I don’t look anything like the Japanese artist. What I remember about my childhood was my father reminding me ‘all that glitters is not gold’.  We had a story time ritual. He would tell me tales with meaning – issues that were relevant at the time told in African folklore. I understood the fundamental basics of his statement. Not everything is as it appears. Don’t trust everything you see. Even salt looks like sugar, read one meme.

All that Glitters is Not Gold: “Not everything that is shiny and superficially attractive is valuable.”

I have always loved fashion because of the story showcased through form, function and fantasy. At any given moment the narrative can change – have dramatic flairs, emotional frills and surprising reactions. Going back to younger years I’ve always found myself drawn to bold and bright colours. But like most impressionable teenagers it took a few summers before I began ‘feelin myself’ #Formation. For this to happen I had to trust the process of growth and creative expression. So what does this have to do with glitter not being gold? To quote my other article Brand Perception; what we perceive, we believe.

When considering brands I lust for, only a few come to mind. As a Fashion Marketing graduate the career options are endless as you develop skill-sets. Internships are one of them. I have done my fair share of internships – one was at this very publication #shamelessworkplug. The previous ones were at established fashion houses. There was one particular brand (I will not name for privacy reasons) that was a personal achievement for me – to be in their head office, at their studio and flagship store. To sit with the ladies and see the concepts I had proudly promoted by spending many (many!) a penny on their whimsical yet fierce attire… with love. I was convinced we, brand C and I, had a deep emotional connection. I thought the concept matched my confidence. Brand C would represent me as classy and sassy. They fulfilled their promise. I felt great as a consumer but not as an industry insider. The marketing mix done well is almost as potent as a wish on a star – undeniable but unexplainable.

It seemed to me the problem was simple: I took too much stock in the emotional connection and perceived benefits I received through their clothing. This is not to say my appreciation was misplaced but in terms of basing my professional opinion in comparison to my personal opinion, yes. It was unsustainable. I remember a teacher of mine (lets affectionately call her S) explaining the process of a ‘marketing mix’ with this quote:

“Consumers don’t buy products or product attributes. They purchase benefits and emotional meaning.” -Theodore Levitt

This was my experience when referring to brand C. I wonder how many of us do this unconsciously. I wonder how many of us do this consciously. The Fashion industry feeds off social structures and cultural norms – they break rules but are fully aware of the rules. They hold them in high regard as a reference point (as do I); no matter if Fast Fashion, Mid-Range, High-End, Luxury, Couture and all the channels between. The industry values its ambassadors – the ‘it girl’, the trendsetter, the model on the runway. This industry needs relatable representation to sell the dream.

When I read articles on skinny-shaming, fat-shaming, gender-shaming, financial-shaming (oh yes, you know when you walk in a store and there are no price tags on any items? As if to say, ‘if you are not prepared for the prices we are not prepared for the service.’), I wonder if Vogue, ELLE, Harper’s Bazaar or Marie Claire will ever run out of content.

The industry and society is riddled with the issue of COMPARISON and PERFECTION. We all strive for a state of control where we are pleased with our efforts – perfection; and we all fall into the trap of praising other people’s blessings instead of honestly focusing on our own – comparison. These two issues make for a mean feast of insecurity. Is this what we want fashion to be thought of? I remember catching up with my then-partner and his old friends. I got to chatting with a woman in her mid/late 30s. She asked me what I did. I excitedly explained I was studying Fashion Marketing. She freely scoffed before saying; “fashion is so fickle and self-absorbed. I think it’s fake and frivolous”. I remember staring at her for several moments. Self-absorbed? Fake? Did I mention she was wearing a BRIGHT fluro yellow body-con KOOKAI dress? Girl bye.

This is the problem. Fashion has the power to transform like no other commodity. It has the ability to be political, radical, severe, soft whimsical, poetic but never unimportant. It has the ability to change lives and societies. It is a reflection of souls and cultures and should never be apologetic. We can’t deny it is a mirror to society, serving to show us how we can be democratic and inclusive (in terms of different styles and subcultures) yet highly selective and haughty. It is frustrating when society tends to agree with the glitz and slits of fashion but will not extend those thoughts to value the concept or vision. It is definitely challenging to be a creative of any kind as we progress into the future. I began to ask myself, can you love the story but hate the message?

To sum up my ‘open letter’: it is easy to place products, people or places on a pedestal in our emotional psyche because they evoke a mood within us. Is there anything wrong with that? No, but we definitely shouldn’t base our decisions on subjective feelings or ‘perceived benefit’ (confidence, connection, security of identity, approval) of a product, service, advertisement or slogan. At the end of the day Fashion is here to fulfill a need and, like any other industry, this is implemented through discourses by discretion and influence.

We need this industry. We need representation. We need fantasy. We need form and function. We need issues to dissect and discover again and again with new eyes. There is a tangible goal that needs to be achieved – image positivity and self-love, with products and services being a means to an end.

They say fortune favours the bold, but does glitter give you gold? No, but it will definitely give you something pretty to look at. And hey, that’s worth a bit of a nibble of the carrot.


MBFWA Feature – AJE



“Boasting sentiments of timelessness and eccentricities, the duo’s obsession with luxurious fabrications and embellishments, teamed with the contrast between the tough and the feminine, is central to each new collection” 

Yep, that pretty well sums it up.

Aje – the brand you go for when you want that edgy, chic, tough and feminine look all at once.

The designers Adrian & Edwina launched Aje in 2007 and since debuting at Mercedes-Benz Fashion week for the first time in 2012 they’re renowned for their effortless sense of style and direction when it comes to creating something that looks freaking amazing with the ability to take you straight from night and day and weekend to weekday.

So naturally, we were delivered that “edgy, cool – but still girly” collection this year, by the duo that we so dearly love.

Think tough and chic, where sparkling, sheer dresses are met with traditional Aussie work boots and leather biker jackets are teamed with Elizabethan and Victorian styled collars and cuffs and denim is paired with lace to create complimenting contrasts, where a “soft grunge” but yet “girly” and “pretty” look is created…I know that was a lot to take in, but it sure as hell looked amazing.

And as for the beauty side of things; it was a soft, dewy, natural face that had the rock-chic “i don’t give a f*&k, i just walked out of the house and my hair looks amazing” feel. Brilliant.


Photographer – Brooke James – @brooketjames 


Alaska To Australia, Part 5: Roommates



By Jasmine Alleva

Living with people is hard. Usually, there is some sort of screening process with roommate situations. In college, you fill out a questionnaire to determine compatibility with potential roommates. In your own living situations, you may conduct or participate in an interview to see if you and a potential roommate are going to get along well.

These screenings do not exist in two places: when you live with your family and when you are a model.

However, your family loves you and to some extent, you love them back. There are agreed upon territorial rules and if you bicker, you are more than likely to resolve a problem in a normal matter.
Model housing, if its even available, is a crapshoot. You are literally thrown into apartments by your agency simply because you need a place to lay your head at night. You never know who you are going to be rooming with or what conditions you will be living in.
If you talk to any model, you will hear the horror stories: disgusting living conditions, horrendous roommates, exorbitant rent, things being stolen, shared bathrooms, etc., etc. I remember dragging my feet about a housing situation because I had the horror stories driven into my head by other models. I bought locks for my suitcases because I was so worried about my things being stolen or randomly “going missing”. Of course, I had to suck it up and deal with it.

Via e-mail, I received four grainy pictures that looked like they had been taken on a Kodak Brownie camera from the 1960s. This would be my new apartment and I would be living with two other girls. One, Amber, a veterinary technician from England, and the other, Danika, a 17-year-old model from New Zealand. The nerves overcame my stomach from the moment I read their names until the moment I saw their faces.

The apartment turned out to be nothing spectacular, but nothing unlivable. I had to light the gas oven with some tactic, the shower would greet me with water so cold it would make my nipples harder than glass, and cockroaches were nightly guests, but everything else was usually fine. (When you are foreign and need a place to sleep, it is amazing how low your standards will stoop).

The rent was absolutely outrageous, which is normal in the Eastern Suburbs of Sydney, but the apartment was a thirty-minute walk from arguably the best beach in the world (Bondi) and the Paris of grocery stores, Woolworths, was less than a mile away. Though it was a decent place to live, as soon as I saw my first Huntsman spider (look it up), I tried to spend as little time in the apartment as possible because… hell no.

Amber and Danika were two of the most selfless people I have encountered in my life. You cannot even begin to imagine the relief I felt when I realized I had nothing to worry about in the first place. Danika, though only 17, was and is wise beyond her years and showed me the ropes of Sydney like she had been living there her entire life. Amber was spontaneous and never turned down my requests for an adventure. Our three foreign accents rang through the cold halls of our small apartment in harmony. As foreigners and young women, it was downright amazing to see what we were accomplishing in the same place, coming from vastly different parts of the world. The suitcase locks were never used.

As I move on to different markets and different places, I want to punch myself in the face for ever complaining about my apartment in Sydney. I would take the musty smell, the power adapters rarely working, and the washer and dryer outside over the hustle and bustle of any American urban city any day. As the old saying goes, you really don’t know what you have until its gone and I realize now how lucky I truly had it. I will forever cherish the memories I made in my first model apartment, but it can keep the Huntsman.

Part 1: Alaska To Australia
Part 2: The Cosmo Shoot
Part 3: Home Sickness
Part 4: Casting Calls


Crash Course In Curling Irons



By Gritty Pretty

If there’s more finger singeing than successful twining, here are 8 simple, but effective tips to set you right. From tricks to make curls last to the amount of time you should hold hair up to the barrel (we talk in specifics here), we’ve got you covered.

1. When curling your hair, let it cool down completely before brushing it out. This allows the curl to set, creating what Xydis calls ‘shape memory’ which will help your curls last longer.

2. Most hair textures only require heat around the 125-150°C mark, holding hair up to the barrel for 10-15 seconds max. Anything hotter – or any longer – and you’ll start stripping moisture out of the hair. When you see steam, that’s moisture being evaporated out of your strands.

3.  Curls don’t hold well on squeaky clean hair so adding product is essential. Xydis usesWella Professionals Eimi Curl Craft to extend the life of curls and we spray sea salt spray after curling to add texture and grit. Our go-to is Sachajuan Ocean Mist.

4. When curling, a mixture of thin and thick sections will add to the overall volume and shape of the waves and give your curls an effortless look. If you’ve got thicker hair, Xydis recommends sectioning and working through all of your hair for a more balanced all-over look. If your hair is on the thinner side, you can be less structured – the more movement you create, the fuller your hair will look.

5. Curling with a straightening iron? “All it takes is a half rotation to get the curl,” says Xydis. Don’t twist all the way down as curling your hair around adds tension, pulling the recently curled hair straight so you’re not getting the full shape.

6. Just like you’d protect your hair from heat, it’s also important to protect your hands. If your fingers get singed more than you’d like, get your hands on a heat protecting glove that allows you to touch the tong but doesn’t compromise your dexterity.

7- Hold your wand upside down (pointed the ground) so you can get closer to the root of your hair. This will help the curl hold longer, too. For more relaxed curls, start curling halfway down the length of hair.

8. Which to buy – a curling tong (with clasp) or a wand (without clasp)? General consensus is that wands are easier to use since clasps can get in the way. Tongs are best for for tighter, ringlet-style curls that can be brushed out, while wands are better at achieving loose waves.


The Digital Evolution Of Fashion Week



By Margretta Sowah

Mercedes Benz Fashion Week Australia is a much sought after event on the global fashion calendar. Like all Fashion Week events it delivers the Glits & Glamour – and the stresses that go with it and not just the usual behind-the-scenes pressure. With seamstresses sewing for days on end and the fashion lovers charging to train their eyes for the proverbial delight that is the Ready-To-Wear runway show.

It’s business as usual. Or is it? We learnt this year many of the international buyers were not present at the show but were watching and in constant communication with the designers via social media. Is this the new approach to bringing fashion to the masses? It seems costs are a critical issue to consider, not just for the designers but the buyers and sellers of the newest trends, ready to hit the streets.

Since its conception in 1996, Australia is trying to keep its wits and wonder within the ever-changing world of hemispheric seasonality. Fashion is a culture; a hegemony with a very strict passport to enter. Is it becoming a reunion for the key players? A home-coming dance or prom that every year is privy to its alumni? Instant gratification is poorly referenced in the reality of its purpose. The digital age is more about the share-ability than the buy-ability. Even the traditional media (glossy magazines and papers) are finding it a new platform to attract their readers. Bloggers are creating the new media platforms… they deliver the looks/styles to their followers instantaneously.

Designers need media to build awareness. They need to reach the consumers however they firstly need to reach the buyers. Where do we draw a line when commercial revenue for the validity of these brands (and their shareholders) is not being assessed to the marketing mix of a show? Is the investment to attend a show worthwhile?

Have the Fashion week runway shows become a production line? Has it become a conveyer belt changing the pace of Fashion globally? This sounds like a hard truth to swallow. While the shows are the theatrics of a designers’ craft (designers know that to do well you must show in all significant events such as Mercedes Benz Fashion Week). Not only is this a fact but there are many add on costs. Styling needs to be flawless by presenting a unique proposition to entice the consumer.

As everyone knows, social media offers an instantaneous link to the consumer. Connecting designers to buyers and consumers. It’s not surprising to see everyone on their phones. Social media in the lens of the global business sphere is the most influential currency for the new age. As a last year Fashion Marketing student at Raffles and being privy to our show at Mercedes Benz Fashion Week, I found it very evident that the instant visual effect of the event is the greatest marketing tool – especially for up and coming designers. Their collection is easily and readily accessible to Buyers.

Fashion is a fast-paced environment that knows little sleep or respite. It is the throne of instagram that keeps us hungry for the image. If Pixie Curtis, a three year old (who has 105k followers and counting) can attend a Toni Maticevski show and influence on Instagram that says a lot about the importance of visual gratification. The work of Public Relations is becoming just as pertinent as the journalist (Fashion or otherwise) reporting the show.

Will other fashion heavyweights jump into these digital marketing waters? Who knows. There’s a lot of new ground that will be highlighted through savvy business opportunities and utilise what is becoming a force of its own – Social Media.

As for the Australian Fashion Week, it’s hard to miss something if it doesn’t leave and with Social Media, it’s more about capturing and celebrating talent than anything else.


Confessions Part 5: The Real Model Life



By Agata Descroix – @agatacruz
An excerpt from her book – Confessions of An Autistic And Sexually Confused International Model


It’s amazing how you can quickly throw yourself in the fashion loop. At one point, you are living of that thing, you want to get as many jobs as possible and you drop the idea of finding another job. You want to get the best magazines and you want to open all the shows. You’re ok with people pulling your hair, putting all kinds of chemical stuff on your face, see you naked, adjust things around your body as if you were a piece of flesh with no feelings.

You are fine to wake up at 5:00 am and go to bed past midnight, take a nap backstage and eat crappy sandwiches while sitting on the floor (when you have a chance to eat). Everything is ok and the adventure keeps going. After almost ten months doing this job, I find myself in another state of mind. Still stressed, still goofy but something in me has grown. I just ignore what it is yet.


My plane took off and landed so quickly. I’m not used to those small trips anymore; I’ve only taken long plane trips lately. After a flea jump to Madrid, I end up in one of Aeromexico’s planes.

“Aeromexico buenas tardes. Vamos a despegar. Favor de mantener su cinturon abrochado y su silla en posición derecha.” The beautiful Latin hostess gestures the whole safety instructions and I sigh of relief.

That’s it. I am finally back home. Well, home without any house because I have to move to another place that I haven’y found yet.
I realize that I have no home, no roots. My life fits in one suitcase, and I am lost in the world like an orphan. Foreign people are my family and planes are my home. I silently cry, listening to my airport music playlist and looking at the vanishing light outside the steamy window. I feel totally alone on earth.

The flight is short, only ten hours. It’s fine now that have my fabulous Ipad. I desperately try to sleep but I can’t really and I move constantly. My neighbor’s presence makes me uncomfortable. The Italian woman in front of me screams because I am pushing her seat. I apologize and try to remain completely awake not to bother her.

I land in Mexico with spectacular dark circles, smelling like a pony after a race.

“I am in Mexico! My God, I will NEVER NEEEEVEEEER leave this place again!”

It’s 6:00 am. I rush to my boyfriend’s flat in order to put my suitcase in a safe place and check my emails. I have to be at 8:00 am in Glasgow* for a shooting. There he is, waiting for me at the door. My Mexican guy, the one I thought I was going to live my whole life with. I fall in his arms and cry. It’s hard for me to think that we are separated but no time to talk about it.

The taxi is here waiting for me and I grab a bottle of water and some almonds not to faint. My job is not so long fortunately, but I look and I act like a zombie. I have no idea what is going on and try my best to pose and move onset. The makeup artist is freaked out. He knew me happy and shiny and sees me sad, ugly and full of pimples. My legs are not even well shaved and I feel ashamed when the stylist adjusts the shoes on my ankle. This is model life. It’s not just emotionally horrible sometimes, it’s also physically hard and when you have a job, you have no option. You must be beautiful, nice, professional and friendly with no rest and no hope for tomorrow.

I am still living at the same place with my ex-boyfriend and I start to get used to my comfortable life once more. He doesn’t want me to leave and I am not finding the strength in myself to do it. Day after that, I am booked for a very good editorial. It’s a famous Latino magazine and I am happy to do some new material after so much time doing nothing. There is a video guy and he captures my face with delight, backstage and onset. I still have pimples on my cheeks and I feel a huge lack of self- confidence. Thanks God my skin is way better since I left Hong Kong. I am getting to know my body again and try to take care of myself.

Confessions Of An Autistic & Sexually Confused International Model – Part 1
Confessions Of An Autistic & Sexually Confused International Model – Part 2
Confessions Of An Autistic & Sexually Confused International Model – Part 3
Confessions Of An Autistic & Sexually Confused International Model – Part 4
Confessions Of An Autistic & Sexually Confused International Model – Part 6
Confessions Of An Autistic & Sexually Confused International Model – Part 7
Confessions Of An Autistic & Sexually Confused International Model – Part 8
Confessions Of An Autistic & Sexually Confused International Model – Part 9
Confessions Of An Autistic & Sexually Confused International Model – Part 10

Model Diaries #7 Love continued…



Continuing on from Model Diaries #4


my fear of being “that” annoying whiny girl that wants to know whats “going on in the relationship”. Right now there isn’t much of a relationship, but i know i like you and if i act all nochalant, then you might get the idea i don’t care if you are with someone else, and i do care. Because i’ve had too many boys slip through my fingers because i haven’t said shit.
So even though i know you will hate the question, i’m going to ask if theres any hope for being with you – and no one else – or if you care as much as i do. And all i need is an honest answer coz then i can stop thinking about you as much, and start moving on.
Or maybe you have an amazing act down pat and you use this on all girls and you clearly have feelings for your ex, its karma that she cheated on you, and you would hate to hear that. But your comments about other girls you’ve been with and how you kind of rub it in, is a…

Model Millionaires: Tyra Banks



By Calynn M. Lawrence

Tyra Banks is one of the most popular fashion models in the media today and she doesn’t even model anymore. How? Well, with a long history of having her hands in several different business ventures, she has grown her empire to encompass many aspects of not just fashion modeling but leadership, beauty, entertainment, television, education and creative writing!

How does such a success story even begin their career? Well, Tyra Banks began modeling at the tender age of 15 years old. She was reportedly rejected by 4 modeling agencies before she signed to L.A. Models and then later moved to Elite Model Management a year later. In her first year of high fashion runway, she topped the charts by booking 25 shows as a rookie at Paris Fashion Week. After such, she was given features across magazines such as Elle, Harper’s Bazaar, Cosmopolitan, Seventeen and Teen Vogue.

Within her career she has a host of reputable accomplishments such as being the first black model on the covers of both GQ magazine and Sports Illustrated Swimsuit Edition, having been featured twice. Through the ocurse of the years, she has modeled for dozens of household deisgners such as Christian Dior, Dolce & Gobanna, Yves Saint Laurent, Calvin Klein, Oscar de la Renta and many more!

One of her biggest and most impressive contracts in her modeling portfolio is her work as a Victoria’s Secret Angel. She signed with them in 1997, being the first ever African American Angel. She began as a catalouge model and progressed to being one of the signature faces of the brand up until 2005. She was a crowd favorite not only because of her fierce feminine presence and killer style but because she represented a completely different image in the world of modeling. She was no where near the standard size 2 for the industry. In fact, observers have estimated her to have been approximately a size 6 throughout her time with Victoria’s Secret. She is certainly one of the model pioneers who really drove the brand to success.

She has had two main television ventures in her career. This would be her modeling competition “America’s Next Top Model” and her talk show “The Tyra Banks Show.” America’s Next Top Model had a running time of over 12 years with 22 seasons (“cycles”), making it one of the longest airing competition television shows in history. Her work on that show helped dozens of models to be able to find their path in the industry, sharpen their skill, gain experience and learn the ropes. The Tyra Banks Show was a talk show aimed at young women to provide mentorship in every aspect of female life from business to beauty to boyfriends. because of her success with this show, she won two consecutive Emmy Awards for “Outstanding Informative Talk Show.” It had a great track record through out its 5 years!

Now, Tyra Banks has shifted her career to focus on her philanthropic endeavors such as her TZONE public charity. This is a charity that began as a program for adolescents to gain skills in leadership, development and business. It is now much more than that. Tied along with it, she offers a scholarship, The Tyra Banks Scholarship, for teen girls of color to attend her alma mater Immaculate Heart High School. This is alongside her other charitable pursuits.

With all of this, Tyra Banks remains the highest paid African American supermodel in history with an estimated net worth of $90 million! Wow.

Model Millionaires: Gisele Bundchen

Your Shoot or Mine?



Have you ever thought about dating a male model? It’s easy to see how it can be tempting- they are attractive, they understand your career, and they make excellent arm candy. If you find the right one, they are truly a female model’s best friend.

But there are some challenges to dating a male model – way beyond finding one that is heterosexual or actually interested in anyone other than himself- with male models you have to be able to separate the real from the fake, because just like many things in a model’s life- they aren’t always what they seem.

I once dated a male model- before I realized what I was truly looking for in a relationship. We had met on a shoot, and we developed some chemistry off-camera. It wasn’t that he was attractive; I deal with attractive guys all the time- it was his personality. I connected with him on a personal level, making him seem like he was real (unlike everyone else in this industry).

But that is where it ended.

Our first date consisted of him talking about all the shoots he had been on.

Our second date was all about his pet peeves and favorite designers, and on our third date he invited me to be his date at a runway show party.

After a while, it felt more like a job interview than a date.

And that is the challenge of dating male models. When your job is to be attractive, you tend to look for mates that add to your career rather than hinder it. Male models cannot afford to be seen with ugly girls, and female models are an easy solution. A female model is a pre-screened mate; guaranteed not to detract from the value of your brand.

Dating a male model has its perks, but it can be challenging. You have to be able to separate the guys that are actually looking for a relationship from those that are looking for career advancement, and it can be tricky- like applying individual eyelash extensions tricky. It’s not impossible though.

Male models can be boyfriend material, but just like any other guy you have to be selective. If you can find that one guy that is actually interested in you – and you are able to talk about things other than work- consider it a score.


5 DIY Beauty Tips With Ice Cubes



By Evlin Symon

You read the title right guys, it is another DIY slash life hack article! These are my favorite types of articles because not only are the tips practical, they’re also extremely easy to do and are pretty cheap since we all already have access to most of these things anyway. For this article I will be discussing all the possible beauty benefits ice cubes can offer. What did I tell you? Cheap and easily accessible. So walk towards your fridge and grab your ice rack and let’s begin.

Zit Zapper

This is a pretty common trick. You’ve probably already learned this in high school but for those of you that didn’t, all you really need is an ice cube and a zip lock bag. Some people will argue and say that using a towel to wrap the ice cube before dabbing it on your pimple is better but it can be actually pretty harsh for your already sensitive spot. An optional step would be to use eye drops (1-2 drops is enough) on the affected area after applying the ice cube. This reduces the inflammation and redness of your pimple.

Refreshing Facial

You can use ice cubes for an instant pick me up facial. You can go really old school by just literally dunking your face into a big bowl of ice water. Before you get mad, this actually tightens pores and instantly improves circulation. If you want a natural skin brightener for a dull complexion, you can squeeze natural juices such as orange juice or lemon juice into ice cube trays. Once fully frozen you can run these flavored ice cubes through your face for instantly glowing skin. You can use other stuff like cucumber or honey too.

Natural Anesthetic

I made the subject title sound kind of scary but it does kind of work like an anesthetic for when you are tweezing your eyebrows. I personally still get irritated skin when I tweeze or thread my eyebrows. It kind of makes this weird unibrow shape of redness. It is extremely embarrassing to walk out of the salon. A good way to avoid any pain and to decrease any redness is by periodically dabbing your eyebrow area with an ice cube.

Skin Primer and Pore Shrinker

Rubbing ice cubes all over your face is also a great way to prep your skin before applying makeup. You can focus especially on areas where your pores are enlarged. The cold ice cube will instantly close your pores. You can then apply your favorite primer. You can also prep your under eye area by placing an ice cube over it to reduce any puffiness. You can also substitute the ice cube with a frozen cucumber slice.

Quick Drying Nails

If you thought the magic of ice cubes stops with your skin, you thought wrong. If you’re like me and you always end up ruining your newly manicured nails in a matter of minutes right after getting them then you will appreciate this tip. All you need to do is to air dry your nails for a good 3 minutes and then you dunk your nails into a bowl of ice water for another 3 minutes. Your nails will dry instantly. Goodbye ruined manicures forever.

I hope these tips were just as helpful for you as they have been for me in the past. There’s an odd sense of comfort in knowing that you can fix most beauty problems with a simple household item like an ice cube. Remember, for any of the mentioned beauty emergencies just remember to reach for your ice cubes and you are good to go!