By Margretta Sowah
Twitter – @bohomags
Can you, in your head, raise your hand if you have ever owned or written in a diary? Hopefully there are many of you. We are operating within an interesting paradigm – this ‘on the line’ (shout-out to the Internship movie), quasi-virtual reality of connection through different types of retail experiences. You can call this a Checkout Society. ‘Checkout’ can refer to different things such as; unwinding with social media, or maybe having a wandering eye, being fortunate to ‘checkout’ of a boring day through different vices… most of these are #firstworldproblems.
The benefit of blogging is self-explanatory. The two advantages that come to mind (for the readers) are convenience and customisation. With the aid of Google we are able to find almost anything on anyone at anytime. Sounds convenient. The custom part lies in the hands of the blogger. These benefits run further and deeper than just convenience and customised choices. A Blogger is someone who shares information on their site regularly for personal purposes. If a company is operating in this capacity it wouldn’t be calling blogging; it would be called selling. Is this how we view bloggers now? A business all on its own; selling a fixed and curated dream? Is there anything wrong with that? Should we fight against being sold ‘gift set’ size ideologies of the newest trend?
Even the most secure of persons, financially speaking, is opting to quit their salary packages for the alluring and turbulent avenue of professional blogging. We’ve seen PLENTY of sites that offer advice, tips, commentary, prizes, tutorials and even image porn. Oh no she didn’t! Sites like Tumblr, WordPress and Bloglovin are platforms for community interaction.
I have nothing against blogging – I do it myself. The only difference is I’m not selling anything but myself, wink wink (I joke). Thousands of dollars can be made monetizing your page. Whether you are using affiliate marketing (those annoying banners businesses have on the side, top and bottom of most pages – when readers click said advertisement and/or purchase from that page the blogger receives a fee. The purchase or impression was made by association). More often than not, direct methods of marketing such as endorsing a product are the industry norm. Bloggers get freebies. Yes FREEBIES – most of the time. The convenience for brands is having an unofficial spokesperson for the average person. I suppose that is the beauty of blogging. So what does this mean in relation to living in a ‘checkout’ society? Blogging has already become a ‘social commerce’ platform.
The future of blogging is moving towards bankable personalities – people who use their ‘brand’ to influence and engage their audience to purchase or be a part of a certain movement or product. We have to assume those active followers are interested in blog [x] because they find whatever the blogger is blogging useful. The trust is that the blogger(s) have consumers in mind, catering and curating probable and attractive trends for the rest of us to enjoy. Ain’t no shame in that game.
Here is a list of the top (6) Fashion Blogs (in my humble opinion).
1. The Man Repeller
I think the name says it all. This blog is not just for the average fashionista. Do you put a little more thought and a little less outside approval into your outfit? Dress without fear!
FOLLOW IF: you have a bubble bag just waiting to come out of your closet… I’m kidding. If you aren’t afraid of trying new things style-wise then welcome to the club.
2. Garry Pepper Girl
If vintage and all things girly is your cup of tea then GPG is for you! Whimsical, exotic and a whole lot of class. Are you a Garry Pepper Girl?
FOLLOW IF: you enjoy seeing all facets of being in the Fashion public eye – from red carpets, VIP luncheons and events, collaborating and even having fabulous meals. #nofilter of course.
3. Peony Lim
the Asian market is known for its polished decadence and commercial quirkiness. This blog is for jet-setters. All aboard!
FOLLOW IF: you love seeing high-res and high gloss images of a Fashion princess’s jet-setting lifestyle.
4. Style Bubble
In the Fashion Blogging sphere, Style Bubble is an icon! Though her site is not as flashy (some would say) as other blogs, her content far outweighs any minimalist and quirky visuals.
FOLLOW IF: you enjoy reading longhand fashion commentary while wearing your favourite kitsch outfit.
5. Blonde Salad
A blogging favourite for most. This blogger has had collaborations with luxury houses, and even has her own fashion line.
FOLLOW IF: you have a thing for art, fashion, design, travel then look no further.
What to say about Bryanboy? He is a gay icon in fashion. Having his own Marc Jacobs bag named after him is just a small stitch in this story.
FOLLOW IF: you are into gorgeous fashion, behind the scenes shots and possible shady commentary.